| |
Article Title |
Author(s) |
Pages |
|
|
|
Editorial Board
|
|
i
|
|
|
|
Table of Contents
|
|
ii-iii
|
|
|
|
Editorial
This issue of Seminars in Orthodontics is somewhat different from the usual issues because it is not a clinical or scientific topic but a topic of importance both to clinicians of long standing as wel...
|
P. Lionel Sadowsky
|
247
|
|
|
|
Introduction
If only I could just focus on treating patients and not have to worry about managing and marketing my practice, I would be so much happier.
|
Peter M. Sinclair,
Ellen M. Grady
|
248
|
|
|
|
Leading Your Practice
There have been no great leaders who also were not effective communicators. The most successful practices are owned by those who are leaders and not just good orthodontists. Leadership and communicati...
|
Joan Garbo
|
249-255
|
|
|
|
Creating and Managing a First-Class Team
Excellent teamwork is the foundation to an effective marketing plan. The attitudes and skills of the team members can enhance or detract from the patient experience. Teams are not hired, they are crea...
|
Charlene White
|
256-266
|
|
|
|
Selecting, Developing, and Retaining Top Performers
Building and maintaining a financially successful orthodontic practice, as well as a personally fulfilling journey, requires a team of employees and orthodontist who are motivated, dedicated, and will...
|
Lori Garland Parker
|
267-274
|
|
|
|
The Top Ten Management Mistakes That Orthodontists Make
If one knew then what one knows now, what might be different, or better? This is often a refrain by many people. The author conducted a survey of 120 practicing orthodontists in the United States and ...
|
Rosemary Bray
|
275-281
|
|
|
|
The New Patient Process
This paper addresses some of the important issues relating to the management of new and potentially new patients in an orthodontic practice. It stresses the importance of initial contacts with the pat...
|
Carol A. Eaton
|
282-287
|
|
|
|
Work Hard … Get Lucky
This paper is written as a guide to orthodontic practices on how to achieve greater levels of success in an increasingly difficult market. With the use of humor and real life experiences, the author p...
|
LeeAnn Peniche
|
288-296
|
|
|
|
Marketing Directly to Patients
In the present difficult economic environment, branding, marketing, and visibility in one's community is every bit as important as excellent diagnosis and orthodontic treatment. The practice that can ...
|
Benjamin Burris,
Jeff Behan,
Robert Pickron,
Bill Pickard,
Kelly Fergus,
Mark L. Dake
et al.
|
297-303
|
|
|
|
External Marketing with Class and Style to General Dentists
The present difficult economy is causing a remarkable decrease in patients seeking orthodontic care. The adverse economy has also had a negative impact on general dental practices. Although all desire...
|
Robert Fry
|
304-308
|
|
|
|
Patient Statistics: What You Really Need to Know
Every orthodontic practice relies on certain numbers for establishing goals and then analyzing the success of the efforts taken toward the objectives. Analysis of financial data is only part of the st...
|
Ellen M. Grady
|
309-319
|
|
|
|
A Guide to Understanding an Orthodontic Practice Financial Statement
The purpose of this article is to help the orthodontic practitioner have a better understanding of practice financial statements, and what the numbers on these financial statements can tell about the ...
|
Barry Oliver
|
320-331
|
|
|
|
The Financial and Performance Monitors Orthodontists Should Use to Understand the Status and Performance of Their Practice
Flying an airplane without instruments is sometimes called “flying by the seat of your pants.” Although it is possible to fly this way, it is not the most effective and safe way to fly, especially ove...
|
Derick Tagawa
|
332-338
|
|
|
|
Future Issues
|
|
339
|
|
